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Custom Cars are Cool

Custom cars, unlike hot rods or street rods, maintain the overall body shape and style of the original manufacturer body. Custom cars began to gain popularity in the early 1950’s as young drivers began to seek their own special identity in their cars. Special paint and power trains were common as well as chopping and lowering of the body.

Louvers and ducts added to the appearance of the cars. Interior work was a great way to make your car special or custom. Roll and tuck seats plus fur and fuzzy things really set off the inside of the car and allowed the owner to express themselves by having a one of a kind automobile.

As this craze caught on, the car became a platform for the free expression of an entire generation of young people. The car was a fashion statement. It bore the colors and fabrics as well as body modifications that allowed the owner to shout, “look at me” within a modern civilization that encouraged free thought and individual expression.

Today the custom car is still apart of the culture but more as an artist statement and less as a means of transportation. Custom cars fill auto shows around the United States and allow all of us to experience what each owner is expressing. We at AutoSpeak have gathered some classic images of custom cars on this page from car shows and museums around the country. Enjoy them and if you like you are free to download a copy of the larger picture by clicking on the thumbnail provided on this page.

This is a great example of how a custom car should look. This is a 1953 Studebaker that has a highly modified body, yet retains the basic appear of the original stock car.

 
The "Lead Sled" was a popular car for customizing. This is a 1950 Mercury outfitted with a 427 CID Ford engine and drive train.
This custom 1953 Ford has the standard treatments like lowering the rear and removing door handles, etc. Note the use of flames on the car to give it that true custom car look.
The 1950's Mercury shown here has a chopped top and is lowered on all four corners. This is a good example of how the bodies are often modified on custom cars.
This 1957 Buick shows how the lowering of the body height and chopping the top can make a car appear sleek and modern.
 
The 1941 Chevrolet pictured here is an example of how a custom car can have a completely stock appearance and still be a very custom machine in terms of power train, paint and interior trim.
All custom cars are not cars. In fact, some are trucks like this 1930's Chevrolet. It has had a full treatment with special paint, body modifications and interior trim plus a late model Chevy V-8 power plant.
 
 
This 1940 Ford Tudor shows a huge amount of effort to maintain the original appearance of the car while updating it with late model drive components.


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© photographs by Kiki Ege